Scottish retailers will receive more help to promote healthier food options in convenience stores thanks to a fresh injection of Scottish Government funding. The extra cash will now mean that the participating retailers will be able to expand the range of produce covered by the Programme, including bread, breakfast cereals and frozen vegetables.
The Programme will also now target expansion of membership in hospital shops and restaurants. Programme members will also be encouraged to engage more with young people, helping them make healthier choices, and promoting healthier ‘meal deal’ choices. These ‘meal deals’ provide shoppers with all the ingredients to make a healthy meal, including meat and vegetables.
Finance of £305k is being committed from April 2013 to April 2014. As well as new funding, Minister for Public Health, Michael Matheson also launched new guidance for retailers that are in the programme. The guidance gives information on how to implement the programme in store, including the use of promotional materials, and informs businesses of the foods that can be promoted.