The Minister for Public Health, Michael Matheson, launched the SGF health living programme at the weekend at his local Scotmid store in Kilsyth Road, Haggs, near Bonnybridge.
The aim of the campaign is to increase consumer awareness that healthy food is available within their local convenience store and at an acceptable price.
The campaign is part of the Scottish Grocers Federation Healthyliving Programme focusing on fruit & vegetables, milk, water, porridge, fruit drinks, low fat yoghurt, wholemeal bread and chicken. These foods will be highlighted in stores as being good for a healthy diet.
Colin McLean, Chief Operating Officer at Scotmid Co-operative, said, "Scotmid operates at the heart of Scottish communities and as such we feel a strong responsibility toward our customers to provide a range of foods which includes many healthy options. As an ethical Co-operative Society we have supported a number of health issues over the years; most recently this includes a diabetes in schools project, promoting dental health in children, and the installation of defibrillators in our stores."
Michael Matheson MSP, said, "We are determined to help people make healthy lifestyle choices and improve the nation's diet. Many consumers are on the lookout for both affordable and nutritious, good quality food. That's why we are supportive of initiatives that highlight good value, healthy options and help promote healthier options all year round."
Ross Kerr, the Scottish Grocers Federation (SGF) Healthyliving Programme Director, said, "This winter's healthy eating event has been organised to make consumers aware that their local convenience store stocks a good range of healthier alternatives. Scotmid has been at the front with its support of this programme and is featuring this particular event throughout all its stores with an exciting offering of promotions across a variety of healthier for you products.
"The SGF Healthyliving Programme has been the driver of healthy eating within convenience stores throughout Scotland with over 1,060 stores now involved."
Scotmid has been involved in The SGF Healthyliving Programme since its inception in 2004. This promotion began on 4 January and runs until 6 March.